Words

This section includes our grammar and style conventions, the terminology we use, and guidance on how to use inclusive language. It also includes the Brooke voice and tone and our key messages.

Inclusive language

We create content that welcomes everyone, and takes care not to exclude anyone.

Messaging

Our messaging defines how we talk about Brooke in general.

Terminology

In the world of animal health, there’s a great deal of terminology that’s used amongst professionals which doesn’t always translate to the greater public.

Voice and tone

Voice and tone is how we sound when we’re speaking or writing as Brooke.