Visuals

This section includes guidance on how to use the Brooke visual identity, from our logo to our colours and typography. It also includes guidance on photography and videos.

Bevel

The Brooke bevel appears in most of our media and brings depth and dynamism to our brand.

Colours

Brooke’s colour palette is used for both print and online media.

Grids

Brooke works on a six-column grid, which is common for most publications.

Icons

Icons are useful for communicating important points while minimising text.

Images and photography

Brooke’s photography portrays real-world examples of working horses and donkeys in challenging environments.

Logo

Our logo represents our mission to end the suffering of working horses and donkeys.

Maps, graphs and diagrams

Use Brooke’s colour palette when creating maps, graphs and diagrams.

Typography

Brooke’s primary typeface is Solido.

Video

Specific guidelines for subtitles, logo use, transitions and music.

Branded apparel

How we do clothes, bags and other accessories.