Templates (work in progress)
Some of the most common branded template files that can be used internally or externally: In progress We also have a pro NGO account on…
Read moreConsistent, clear, on-brand content is vital for building trust in Brooke, understanding of the issues and support for our mission.
This guide is for everyone creating or contributing to Brooke content in any of its forms. It describes how we communicate our ideas simply and accurately, express our brand clearly and consistently, and connect with our audience in a positive way.
Terminology
In the world of animal health, there’s a great deal of terminology that’s used amongst professionals which doesn’t always translate to the greater public. This…
Read moreTop 3 style rules
Three crucial things to make sure you get right in your writing. While we write with an international audience in mind, we use UK spelling…
Read moreTypography
Our primary typeface Brooke’s primary typeface is Solido. For internal use and use on digital or sharable documents and presentations, use Roboto condensed. Roboto is…
Read moreVideo
Subtitles All subtitles should have 50% opacity black backing in Roboto font. Font size should be according to each platform’s guidance and video formatting. Text…
Read moreVisuals
This section includes guidance on how to use the Brooke visual identity, from our logo to our colours and typography. It also includes guidance on…
Read moreVoice and tone
Voice and tone is how we sound when we’re speaking or writing as Brooke. Our voice is the unique, distinctive Brooke personality. Tone is how…
Read moreWords
This section includes our grammar and style conventions, the terminology we use, and guidance on how to use inclusive language. It also includes the Brooke…
Read moreWriting tips
Some pointers to help make your content readable, engaging and consistent. Words that are commonly used are more recognisable and easier to understand. Helping people…
Read more