Foundations

These foundations guide our content efforts. This guidance helps us ensure that all our content is contributing to our mission and that we work on it in a way that is consistent with our values and considerate of our users' needs.

Accessibility

We want all our users to have the best possible experience. This section explains how we can make all our content accesible to everyone, no matter what their needs are.

Audience

The majority of Brooke’s audiences are supporters and donors. We conducted research in 2022 to learn more about them

Brand values

For further information on how to portray Brooke’s brand accurately in your work. This set of values guides how we work, communicate and collaborate as an organisation. 

Core content strategy

Our core content strategy statement describes why we create content at Brooke. It's our guiding light, our north star.

Storytelling

For when you are using case studies in your content. An important component of our voice is the way in which we tell stories. As a charity whose work can only happen with the financial support of generous donors, our storytelling aims to engage people and inspire them to take action.

Voice and tone

Essential reading for written and in-person communications.