Print and online media

Brooke’s colour palette is used for both print and online media.

We use the Brooke orange (Oregon) because it’s recognisably Brooke; playing to our heritage and standing out against the grey (Pickled Bluewood) and white.

The use of white gives a clean, considered aspect to the brand. Incremental tints at 20% are also permissible but only on small areas such as charts and diagrams.

Primary colour palette

Oregon	HEX: #EE7202 RGB: 238,114,2
White	HEX: #FFFFF RGB: 255,255,255
Pickled Bluewood	HEX: #425563 RGB: 66, 85, 99
Limed Spruce	HEX: #2F3D48 RGB: 47, 61, 72
Botticelli	HEX: #E6EDF2 RGB: 230, 237, 242

 

Secondary colour palette

The secondary colour palette can be used throughout Brooke’s media. They are often useful for charts, maps and diagrams.

Note that incremental tints at 20% are acceptable. Please see examples of their application in the maps, charts and diagrams section.

Supernova	HEX: #F6BE00 RGB: 246, 190, 0
Rio Grande	HEX: #C4D600 RGB: 196, 214, 0
Bondi Blue	HEX: #0097A9 RGB: 0, 151, 169
Rose	HEX: #CE0058 RGB: 206, 0, 88
Oregon-1	HEX: #A54E02 RGB: 165, 78, 2
Ecstasy	HEX: #FE5000 RGB: 254, 80, 0
Slate Grey	HEX: #677886 RGB: 103, 120, 134
Blue Bayoux	HEX: #475C6D RGB: 71, 92, 109

Colour proportions

Our brand is predominantly Brooke orange which is supported with accents of Brooke grey.

Brooke white is an essential part of the palette: White allows the other two primary colours to stand out and complement each other more effectively.

Text colour clashes

We also have a colour palette. These colours derive from the core brand colour set, but have been adapted to ensure they pass AA WCAG accessibility guidelines. Each colour has a specific use, specified in the table below.

Colour name	Headings on Botticelli / white	Headings on Limed Spruce / black	Body copy on white / Botticelli	Body copy on Limed Spruce / black
Oregon-1	Yes	No	Yes	No
Oregon	Yes	Yes	No	No
Blue Bayoux	Yes	No	Yes	No
Limed Spruce	Yes	No	Yes	No
Slate Gray	Yes	No	Yes	No
Botticelli	Yes	Yes	No	Yes
White	No	Yes	No	Yes