Brand values

We operate under a set of values (also referred to as competencies). These set the standard for how we work, communicate and collaborate as an organisation.

These are:

  • Managing self and others
  • Cultural intelligence
  • Fundraising and communication

The second and third of these are especially relevant to our content; they underpin what we do and why and how we do it.

Read more about our brand values and competencies in our Brooke Occupational Competencies handbook.

Cultural intelligence

  1. Motivation: Curiosity to learn from those who see the world differently and ability to work with ambiguity and uncertainty.
  2. Knowledge: Includes history, customs and religion. Understanding similarities and differences to recognise the familiar.
  3. Behaviour: Monitor own verbal and non-verbal communication and act with cultural sensitivity.
  4. Strategy: Make sense of intercultural learnings and made a decision on how we act.

Fundraising and communication

  1. Insight, monitoring and reporting: Align content with audience’s needs, monitoring results and improving where necessary.
  2. Planning, brand and content: Design and deliver cohesive, supporter-centric plans and projects.
  3. Accountability and ways of working: Foster a team of inquisitive and reflective self-starters willing to take calculated risks.
  4. Financial management and business acumen: Ensure accurate financial and management information to aid business decisions.
  5. Global brand, reputation and risk: Protect and enhance Brooke’s global brand.